The ceremony which had the leadership team of Reckitt Benckiser Nigeria and other dignitaries in attendance also doubled as the unveiling of prominent Nollywood actress and multiple award-winning producers, Funke Akindele-Bello, as its brand ambassador.
Speaking at the event, the General Manager, RB West Africa, Mr Dayanand Sriram who expressed his excitement and enthusiasm about the launch and partnership, said that:
“At RB, we have made it our responsibility and purpose to help people live healthier lives and have happier homes. It is why we are launching the Clean Naija Initiative which is an integrated multi-level campaign with the aim of creating awareness, education and driving behavioural change to achieve a cleaner and healthier Nigeria.
We recognize this is an enormous task and we acknowledge the partnership of the Federal Ministry of Water Resources. It is also my utmost pleasure to unveil leading Nollywood actress and award-winning producer Funke Akindele-Bello as the Dettol Clean Naija brand ambassador.
Mrs Akindele-Bello has been a worthy role model and an inspiration for all Nigerians. Having also recorded success in various selfless activities, we have deemed her worthy of leading our “Clean Naija Initiative,” he added.
Funke Akindele, the new brand ambassador, who recently welcomed a set of twins also expressed her delight on the new partnership. Speaking at the event, she said; “As a new mother, I have come to appreciate more the need for improved hygiene practices. This campaign will help sensitize Nigerians on the health benefits of adopting simple but effective hygienic practices like proper hand washing regularly.”