Is White Hat SEO Worth the Wait?

First of all, let’s establish what white hat SEO is.

White hat SEO is following Google’s guidelines exactly as outlined, with no deviations. Implementing tactics that are approved by Google. 

Black hat SEO is anything that goes against Google’s terms of service. This includes link building, keyword stuffing, attacking websites with spam links etc.

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As someone who’s been doing SEO for 6+ years, I’ve never met anyone who’s a 100% white SEO. There are some out there but very few.

Picture this, you’re sending outreach emails with the intentions of scoring a guest post and ultimately getting a link. Technically that’s black hat SEO because you’re actively building links.

Let’s say you think your target keyword doesn’t show up on the page enough and you decide to add it in a couple more time. Or you think the keyword shows up too much and you feel like you’ve overoptimised and decide to remove the keyword a few times.

Now, you’ve tried to adjust the keyword density which is against Google’s guidelines.


Do you see the issue here?

You can easily fall into black hat SEO. I would say over 90% of SEOs will fall under black hat. 

I believe the best practice is to have a foot in the white hat world and the other foot in the black hat world. This way you’re getting the best of both. 

You don’t want to go too deep into black hat to the point you’re using PBNs and you don’t want to be a pure white where to the point you’re missing out on ranking opportunities. Don’t go to the extreme for either, keep a healthy balance.

Now that we’ve established exactly what a 100% white hat SEO is, will it be worth the wait?

Probably not unless your keyword research was done very well. If you decide to go on the pure white hat SEO path then you should not be doing off page SEO/building links.

SEO is already an incredibly slow process and adhering to purely white hat tactics will only lengthen that process.



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